How often should I audit my website?

Comprehensive audit: every 6–12 months. Quick checks (PageSpeed, broken links, SSL): monthly. After every major update or redesign: full audit. If you notice a drop in search traffic or conversion rate: immediately.

Can I do a website audit myself?

You can run the tools yourself (PageSpeed Insights, Screaming Frog, SSL Labs are all free). The challenge is interpreting results, prioritizing fixes, and implementing them correctly. A professional audit adds expert analysis and a prioritized action plan with estimated impact.

How much does a professional website audit cost?

Our website audits range from $2.5K–$10K depending on site size and complexity. Most businesses recoup the cost within 2–3 months through improved search rankings, faster load times, and better conversion rates.

What's the most common issue you find?

Slow page load times (affects 70%+ of sites we audit), missing or duplicate meta tags, no structured data, and unoptimized images. These four issues, when fixed, typically improve search rankings and conversion rates measurably within weeks.

Will fixing audit issues improve our Google ranking?

Technical SEO fixes don't guarantee ranking improvements, but they remove barriers. Google can't rank what it can't crawl, and it penalizes slow sites on mobile. Fixing technical issues gives your content the best chance of ranking for the keywords you're targeting.

Do you fix the issues or just identify them?

Both. Our audit report identifies every issue with specific fix recommendations. We can implement all fixes, or you can hand the report to your developer. Most clients have us implement the high-priority fixes and handle the rest internally.

Website Audit Checklist 2025

What We Build

Performance (items 1–12): Page load time under 3 seconds on mobile (test with PageSpeed Insights). Largest Contentful Paint under 2.5 seconds. Cumulative Layout Shift under 0.1. First Input Delay under 100ms. Images optimized and using modern formats (WebP/AVIF). CSS and JavaScript minified and bundled. Font loading optimized (preload critical fonts, use font-display: swap). Server response time under 200ms. HTTP/2 or HTTP/3 enabled. CDN configured for static assets. Browser caching headers set correctly. No render-blocking resources.

SEO (items 13–25): Every page has a unique title tag (30–60 characters). Every page has a unique meta description (50–155 characters). H1 tag on every page (exactly one per page). Logical heading hierarchy (H1 → H2 → H3). XML sitemap exists and is current. Robots.txt configured correctly. Canonical tags on every page. No duplicate content across URLs. Structured data (JSON-LD) for appropriate page types. Internal linking between related pages. Image alt text on all meaningful images. Mobile-responsive design. Page URLs are clean and descriptive.

Security (items 26–35): HTTPS enforced on all pages. HTTP redirects to HTTPS. Security headers present (X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Content-Security-Policy). SSL certificate valid and not expiring soon. No mixed content (HTTP resources on HTTPS pages). Forms use CSRF protection. Admin areas not publicly accessible. Dependencies up to date (no known vulnerabilities). API endpoints not exposed in sitemap or robots.txt. Error pages don't reveal server information.

Conversion (items 36–45): Clear call-to-action on every page. Contact information easily accessible. Forms work correctly on all devices. Form submission confirmation/feedback. Page load doesn't cause layout shifts around CTA buttons. Mobile tap targets at least 44×44 pixels. No broken links (internal or external). 404 page is helpful (not default server error). Social proof visible (testimonials, reviews, logos). Trust signals present (certifications, security badges, privacy policy).

Accessibility and compliance (items 46–50): Color contrast meets WCAG 2.1 AA standards. Images have descriptive alt text. Keyboard navigation works throughout the site. Forms have properly associated labels. Site works with screen readers. A website that passes all 50 items performs better in search, converts more visitors, and reduces security risk — the three things every business website needs to do well.

Tools for running your own audit: Google PageSpeed Insights (free, performance), Screaming Frog (free up to 500 URLs, SEO crawl), Google Search Console (free, search performance), SSL Labs (free, HTTPS testing), WAVE (free, accessibility), GTmetrix (free, detailed performance metrics), Ahrefs/SEMrush (paid, comprehensive SEO). For a professional audit with expert analysis and prioritized fix recommendations, our technology audit service covers all 50 items plus business-specific optimization opportunities.

Use Cases

Performance Audit

Identify and fix speed issues costing you visitors and search rankings — page load time, Core Web Vitals, image optimization, and caching.

SEO Technical Audit

Find and fix technical SEO issues — missing meta tags, duplicate content, broken structured data, crawl errors, and indexing problems.

Security Audit

Identify security vulnerabilities — missing headers, exposed endpoints, outdated dependencies, SSL configuration, and mixed content issues.

Conversion Audit

Find friction points in your visitor-to-lead funnel — broken forms, missing CTAs, poor mobile experience, and trust signal gaps.

How It Works

1

Tell Us What You Need

Chat with Broady above or describe your project. We'll ask the right questions to understand your goals.

2

We Design & Build

Our team architects the solution, builds it out, and keeps you in the loop with regular updates.

3

Launch & Iterate

We deploy to production, train your team, and iterate based on real-world results.

Frequently Asked Questions

“We brought them in for a technology audit. They found several inefficiencies and a couple bugs that were costing us time every day. After fixing those issues our workflow improved immediately.”

— Kevin L., Nashville, TN

Related Services

CRM & Workflow Automation Full-Stack Web App Development Website Audit & SEO Analysis AI Integration for Existing Apps

Industries We Serve

AI Solutions for Real Estate AI & Automation for Healthcare AI & Automation for E-Commerce AI for Restaurants & Hospitality AI for Professional Services

Website Audit Checklist: 50 Things to Check